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Contact: Jean A. Dumas
SALON CONFIDENTIAL MAGAZINE PREMIERES THE LONG-AWAITED WORLD OF COLOR ISSUE
Offers sneak peak at Stylista – new mobile social network for creative beauty professionals
At a festive gala featuring celebrity stylist Nick Arrojo as well as an arresting performance by Michaela Paige, NBC’s The Voice contestant from Season 3, Salon Confidential Magazine debuted their long-awaited World of Color issue. The gala was held to honor the re-launch (photos here) of Vision Salon and The Color Group of Wellington, whose work is prominently featured in the World of Color issue, which also features Michaela Paige – sans Mohawk.
Salon Confidential Magazine is uniquely positioned as a beauty, style, fashion and glamour publication written by actual cosmetologists for the benefit of salons and their clients. S.C. seeks to highlight the numerous advantages of choosing professional salon products like and brands like Morrocan Oil, over products that can be bought in retail outlets. Earlier this year S.C. published a review of Redken Chromatics hair color which enjoyed a huge surge among S.C.’s online followers; the success of that article led to a follow-up on Redken Chromatics, and then a comparison article illuminating the differences between Redken Chromatics and Goldwell Elumen. These articles had such a tremendous online response that it convinced S.C. to devote almost an entire issue to the topic of hair color.
Gala event attendees also got a first look at Stylista by S.C. a brand new cloud-based mobile social network created by Salon Confidential Magazine for creative and beauty professionals as well as their clients. Stylista is set to appear in the Apple store as an iPad app and is also available online via a web app. Stylista is part of a growing trend that is seeing more and more beauty clients turn to the ease and appeal of booking online for their next beauty appointment or service. Upon its release Stylista will offer clients a way to browse businesses and salons, view pricing and portfolios and book appointments hassle-free 24/7 in real time.
The innovative software comes pre-loaded with user-friendly marketing tools, record-keeping functions, mobile POS (point-of-sale), as well as merchant services and payment gateway, which can modernize any salon or cosmetologist’s business by making it completely mobile. Clients can then access the network from any computer, smart phone, tablet or mobile device and use it to book services on the go, get real-time availability of a preferred service provider, as well as receive news, updates, and promotions from any subscribed salons. As an added bonus, Stylista-member clients will receive complimentary beauty and fashion-related content – beauty blogs, makeup tutorials, how-to’s and videos, current hair styles and makeup trends, plus the latest news from the world of fashion – all automatically.
The software is currently in beta and available for trial and/or purchase for interested salons and cosmetologists by contacting Salon Confidential Magazine directly at: firstname.lastname@example.org